Those newer services also help drive growth for the other crucial part of Rover’s engine: the sitters. They can now make money on the platform in a variety of ways beyond traditional overnight dog-sitting. “We see an opportunity to double down on that, given that the core business is doing so well.” ![]() “The daytime services business is exploding and has taken off a lot faster than we thought,” Easterly said. While Rover’s core business of dog-sitting continues to grow, the company is seeing impressive traction with its newer offering of “daytime services” - dog walking, drop-in visits, doggy day-care, etc.įor example, Rover recently introduced new features for its app that allow puppy parents to see exactly what their pooch is up to when they are away, like a GPS map of the dog’s walk, photos of the dog while in their care, notes of any bathroom breaks, and more. Photo via Rover.īut there are parts of Rover’s platform that could use some extra firepower. The CEO also said that “after you exclude marketing and variable costs, our contribution margin is growing a lot faster than our fixed costs.” Rover’s new features let pet sitters and dog walkers give more feedback to owners. ![]() ![]() He added that Rover has reached critical mass in 90 metro areas - more than double what it projected a year ago.Įasterly said the company doesn’t need an additional $40 million to be profitable - “it’s a much smaller amount than that,” he noted. Total revenue so far this year has grown by around 3X from 2015, Easterly said, and Rover’s network of sitters has grown more than 50 percent year-over-year. Rover announced in August that during the first half of this year, it surpassed an annual run rate of $100 million in gross billings.
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